| A 6-week brand program for founder-led brands
You've built something real. Your brand hasn't caught up yet.
Spark Lab™
That is not a content problem. It is a positioning problem.
When I was running a surf hostel in Panama, I learned something that has never left me.
You can build something genuinely beautiful - something that took years, that people love when they find it - and still be almost invisible. Not because the work is lacking. Because the story isn't there.Because the words you use don't match what you've built.
I see it constantly. Founders with real offers, real track records, real conviction and a brand that looks like someone else. Or worse: a brand that says everything and lands nowhere.
Your website works, technically. Your Instagram is fine. You post. You show up. And still, the right people don't find you, or when they do - they don't quite get it.
That is the gap Spark Lab closes.
You might recognize yourself here.
You know your work is good. But when you try to explain what you do, online, in a pitch, even in conversation, something gets lost. The words feel either too broad or too salesy. Never quite right.
You've tried posting more consistently. You've followed advice. You've tweaked your bio more times than you can count. And the brand still doesn't feel like you, not fully.
You are not too early for this. You are not missing skill. You are missing a clear narrative built around what makes your work irreplaceable.
That is what Spark Lab builds.
The Spark Method™
Three phases. One clear through-line.
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Weeks 1–2
We start where most people never do: with what makes you different. Not your services. Not your niche. The specific thing that makes your work irreplaceable to the right person.
You leave Phase 1 knowing exactly what your brand stands for and what it doesn't.
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We turn that clarity into a brand narrative. The language you use to talk about your work - online, in conversation, on your site - becomes something people feel, not just read.
One platform. One clear direction. No trying to be everywhere.
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We connect your story to your business. Website messaging, content direction, a visibility rhythm that actually fits your life and doesn't require you to perform.
By the end, your brand works for you - even when you're not posting.
After 6 weeks, you walk away with:
A brand positioning that is specific to you, not borrowed from a templateA core message you can use everywhere: bio, site, pitches, conversationA platform strategy built around your audience and your lifeWebsite copy that reflects the work you actually doA visibility system you can sustain without burning out
Not a content plan. A brand built to last
Spark Lab™
Program Structure
6 weeks : 6 private strategy sessions
Each week: a live session, clear direction for implementation, and direct feedback between calls.
This is not a course you consume. It is a program we work through together.
Investment: $900 or 2 payments of $500
Weeks 1Kickoff & Brand Foundation - Call #1Week 2Positioning & Core Message™ - Call #2 Week 3Visibility Strategy - Call #3 Week 4Content Direction : Call #4Week 5Brand Ecosystem : Call #5Week 6Integration & Long-Term System : Call #6
About Margaux,
I am a brand narrative and positioning strategist based in Panama, originally from France.
I built my marketing perspective not from a course, but from opening a surf hostel from scratch at 25, where I learned that a beautiful thing with no clear story is just a well-kept secret.
I have worked with 10+ founder-led brands from solo coaches to Sansara Resort, a surf and yoga retreat on the Pacific coast of Panama, helping them find what makes their work irreplaceable and building everything around that.
I created Spark Lab for the founders who are serious about this, but not ready for a full strategic engagement. The methodology is the same. The investment is different.
“Before working with Margaux, my message was all over the place. She helped me clarify what I actually do and how to talk about it online. Now my content feels simple and aligned, and people finally understand my work.”
— Alicia, Founder of La Colectiva“Margaux has a rare ability to see the essence of a brand quickly. She helped me simplify my message and build a strategy that feels both professional and authentic.”
— Solange, Yoga Teacher“I always had ideas for content but no structure. Margaux helped me organize my message and create a rhythm that actually fits my life. Showing up online feels much lighter now.”
— Melissa, Artist.“What I appreciated most is that Margaux doesn’t push you to be everywhere. She helped me focus on the right platform and build a clear visibility strategy. That clarity changed everything.”
— Cecile, lifecoachSpark Club
The work doesn't stop when the program ends.
Spark Club is a monthly space for founders who have done the foundation work and want to stay sharp. Monthly check-ins with me. A small group of people at the same stage, asking the same kinds of questions.
Not a course. Not another program. A club.
What's included:
Monthly group strategy call with Margaux
Peer community of serious founder-led brands
Accountability and ongoing brand direction
Investment: $50–100 / month
Spark Club is designed as the natural continuation after Spark Lab. Existing members get first access.
